{"id":628,"date":"2026-11-11T15:27:02","date_gmt":"2026-11-11T14:27:02","guid":{"rendered":"https:\/\/www.eternia.cz\/?page_id=628"},"modified":"2026-11-11T16:33:00","modified_gmt":"2026-11-11T15:33:00","slug":"pripadove-studie","status":"publish","type":"page","link":"https:\/\/www.eternia.cz\/en\/pripadove-studie\/","title":{"rendered":"Case studies"},"content":{"rendered":"<style>\n.pripadova-studie{color:#989898;font-family:DaxlineProLight,Arial,sans-serif;font-size:18px;line-height:1.5}\n.pripadova-studie h2.cs-nazev{margin:0 0 30px;padding:0;border:0;color:#fff;font-family:DaxlinePro,Arial,sans-serif;font-size:44px;font-weight:400;line-height:1.15}\n.pripadova-studie h3.cs-problem{margin:60px 0 24px;padding:0;border:0;color:#a4e051;font-family:DaxlineProLight,Arial,sans-serif;font-size:26px;font-weight:400;line-height:1.3}\n.pripadova-studie h3.cs-problem span{color:#fff;font-size:18px}\n.pripadova-studie p{margin:0 0 24px;color:#989898;font-size:18px;line-height:1.5}\n.pripadova-studie figure{margin:40px 0 50px}\n.pripadova-studie img{display:block;width:100%;height:auto}\n@media (max-width:767px){\n\t.pripadova-studie,.pripadova-studie p{font-size:16px}\n\t.pripadova-studie h2.cs-nazev{font-size:32px}\n\t.pripadova-studie h3.cs-problem{margin-top:40px;font-size:22px}\n\t.pripadova-studie figure{margin:28px 0 36px}\n}\n<\/style>\n\n<div class=\"pripadova-studie\">\n\n<h2 class=\"cs-nazev\">\u201cA Quick Job\u201d<\/h2>\n\n<p>The client, a fan of Steve McQueen's films, wanted a 5 \u00d7 2.7 metre poster for his garage wall. The motif was to be a scene from his favourite film, Bullitt. He sent us a freeze-frame screenshot from the film. The brief was to complete the scene so that the whole car was visible and the image was sharp enough to look good even up close.<\/p>\n\n<figure><img decoding=\"async\" src=\"\/app\/uploads\/rychlovka-puvodni-snimek.jpg\" alt=\"P\u016fvodn\u00ed sn\u00edmek z filmu Bullitt, kter\u00fd klient dodal jako podklad\" width=\"1200\" height=\"675\" loading=\"lazy\"><\/figure>\n\n<h3 class=\"cs-problem\">Problem no. 1 <span>\u2013 the missing part of the image<\/span><\/h3>\n\n<p>Not only the car but the rest of the scene had to be completed so that everything looked believable \u2013 and, in the case of the car, technically accurate. The client certainly wouldn't want to look at something with a mistake in it in his garage every day. His eyes would keep going back to it and he would be unhappy \u2013 every single day, perhaps several times a day. We were well aware of this, so we watched every detail.<\/p>\n\n<p>First, we took the source image and had an AI tool complete the scene. The result pleasantly surprised us, but it was clear we still had a long way to go. AI tools are useful, but they can't do the whole job.<\/p>\n\n<figure><img decoding=\"async\" src=\"\/app\/uploads\/rychlovka-dotvoreni-ai.jpg\" alt=\"Sc\u00e9na dotvo\u0159en\u00e1 pomoc\u00ed AI \u2013 mezikrok p\u0159ed ru\u010dn\u00ed \u00fapravou detail\u016f\" width=\"1704\" height=\"923\" loading=\"lazy\"><\/figure>\n\n<p>The scene as a whole looked convincing, but on closer inspection we noticed several problems. The car had three oddly placed exhaust pipes, which was clearly wrong. The driver had several issues \u2013 above all, he didn't look like Steve McQueen. The car in the background on the street corner didn't sit naturally in the image. Otherwise, though, the San Francisco scene looked very convincing.<\/p>\n\n<p>We solved all the problems one by one and added a little more colour to the scene. The client was thrilled with the result. That left the second problem.<\/p>\n\n<h3 class=\"cs-problem\">Problem no. 2 <span>\u2013 image quality<\/span><\/h3>\n\n<p>It's one thing to fix all the details so that the photo looks right. It's quite another to enlarge it so that it prints well. You can't simply upscale it in Photoshop and sharpen it. AI came into play once again: using a specialised application, we enlarged the image and then worked on it further so that even its textures, such as the tyre smoke, looked right.<\/p>\n\n<p>The client received the print-ready file on the third day after the brief. Complete satisfaction on both sides. As a small thank-you for a great job, we gave him a Matchbox model of exactly this car :-)<\/p>\n\n<figure><img decoding=\"async\" src=\"\/app\/uploads\/rychlovka-vysledny-plakat.jpg\" alt=\"V\u00fdsledn\u00fd plak\u00e1t 5 \u00d7 2,7 m \u2013 Ford Mustang v ulic\u00edch San Franciska\" width=\"1720\" height=\"928\" loading=\"lazy\"><\/figure>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u201eRychlovka\u201c Klient, milovn\u00edk film\u016f Steva McQueena, si p\u0159\u00e1l na st\u011bnu gar\u00e1\u017ee um\u00edstit plak\u00e1t o rozm\u011brech 5 \u00d7 2,7 metru. Motivem m\u011bla b\u00fdt sc\u00e9na z jeho obl\u00edben\u00e9ho filmu Bullitt. Poslal zmrazen\u00fd sn\u00edmek z obrazovky zm\u00edn\u011bn\u00e9ho filmu. Zad\u00e1n\u00edm bylo dotvo\u0159it sc\u00e9nu tak, aby bylo auto cel\u00e9 vid\u011bt a aby byl obr\u00e1zek natolik ostr\u00fd, aby se na n\u011bj [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":632,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/textova-stranka.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-628","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n<title>P\u0159\u00edpadov\u00e9 studie | Grafick\u00e9 studio Eternia<\/title>\n<meta name=\"description\" content=\"Uk\u00e1zky na\u0161\u00ed pr\u00e1ce krok za krokem: jak \u0159e\u0161\u00edme grafick\u00e9 zak\u00e1zky od zad\u00e1n\u00ed po realizaci. 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