This policy explains how Eternia Graphic Design Studio processes the personal data of website visitors, prospective clients and clients. We comply with Regulation (EU) 2016/679 of the European Parliament and of the Council (GDPR) and Czech Act No. 110/2019 Coll., on the Processing of Personal Data.
1. Who is the controller of your personal data
The controller of personal data is Jan Rihak, Company ID 76619249, contact address Malá Štupartská 634/7, 110 00 Prague 1, Czech Republic (the “controller” or “we”).
For any matters concerning personal data, you can contact us by email at hello@eternia.cz, by phone at +420 724 899 338 or by post at the address above.
2. What data we process, why and on what legal basis
Enquiries and communication with us
When you write to us via the contact form or by email, or call us, we process the data you provide: your name, company name, email address, phone number, the content of your message and, where applicable, information about your project and budget.
Purpose: responding to your enquiry, preparing a quotation and discussing cooperation.
Legal basis: taking steps at your request prior to entering into a contract (Art. 6(1)(b) GDPR) and, for general enquiries, our legitimate interest in responding to your message (Art. 6(1)(f) GDPR).
Retention period: for as long as your enquiry and our discussions are ongoing. If no cooperation follows, we will delete the data no later than 2 years after our last communication.
Working with clients
For clients and their contact persons, we process identification and contact details, billing details and data necessary to carry out the order (e.g. a delivery address for printed materials and promotional items).
Purpose: entering into and performing the contract, communication about the order, invoicing and accounting.
Legal basis: performance of a contract (Art. 6(1)(b) GDPR), compliance with legal obligations, in particular accounting and tax obligations (Art. 6(1)(c) GDPR), and our legitimate interest in protecting our rights and claims (Art. 6(1)(f) GDPR).
Retention period: for the duration of our cooperation. We keep accounting and tax documents for the period required by law (usually 10 years). Other data relating to our cooperation is kept for no longer than 4 years after it ends, so that we can establish or defend any legal claims.
Commercial communications
We may send existing clients information about our similar services by email. We do so on the basis of our legitimate interest (Art. 6(1)(f) GDPR) and Section 7 of Czech Act No. 480/2004 Coll. We send commercial communications to other people only with their consent. You can opt out at any time using the link in every email or by writing to hello@eternia.cz.
Visiting our website
When you visit our website, the server automatically records technical data such as your IP address, the date and time of access, your browser type and the page visited.
Purpose: ensuring the security and proper functioning of the website.
Legal basis: our legitimate interest in the secure operation of the website (Art. 6(1)(f) GDPR).
Retention period: no longer than 6 months.
Cookies, analytics and advertising
With your consent, we use analytics and marketing cookies, in particular Google Analytics, Google Ads and LinkedIn. They help us understand how you use the website and measure the success of our campaigns. You give your consent, and can change or withdraw it at any time, in the cookie banner. Details of individual cookies and how long they are stored can be found in our Cookie policy.
Legal basis: your consent (Art. 6(1)(a) GDPR). We use necessary cookies, without which the website cannot function, on the basis of our legitimate interest.
3. Who we share data with
We do not sell your data. We share it only to the extent necessary with the following recipients:
- our web hosting and website management provider,
- our email service provider (WEBGLOBE, s.r.o.),
- an external accountant or tax adviser,
- suppliers involved in carrying out the order (e.g. printers or suppliers of promotional items), only to the extent necessary for delivery,
- Google Ireland Limited and LinkedIn Ireland Unlimited Company as providers of analytics and advertising tools, if you have consented to cookies,
- public authorities, where required by law.
We have contracts in place with our processors to ensure your data is protected.
4. Transfers of data outside the EU
When Google and LinkedIn tools are used, data may be transferred to the USA. These companies are certified under the EU-U.S. Data Privacy Framework, for which the European Commission has adopted an adequacy decision, or they use standard contractual clauses approved by the European Commission.
5. Your rights
In connection with the processing of your personal data, you have the right:
- to access your data and obtain a copy of it,
- to have inaccurate data corrected or incomplete data completed,
- to have your data erased if it is no longer needed or there is no legal basis for processing it,
- to restrict processing,
- to data portability,
- to object to processing based on legitimate interest, including commercial communications,
- to withdraw your consent at any time, without affecting the lawfulness of processing before its withdrawal.
You can exercise your rights by email at hello@eternia.cz. We will respond without undue delay and within one month at the latest. If you believe that our processing breaches the law, you can lodge a complaint with the Czech Office for Personal Data Protection (Úřad pro ochranu osobních údajů), Pplk. Sochora 27, 170 00 Prague 7, www.uoou.gov.cz.
6. Security and automated decision-making
We protect personal data with appropriate technical and organisational measures against loss, misuse and unauthorised access. Only people who need the data for their work have access to it. We do not use your data for automated decision-making or profiling with legal effects.
7. Changes to this policy
We may update this policy, for example when our services or the law change. The current version is always available on this page.
This policy is effective from 1 November 2026.